Tuesday, 12 June 2007

Google's Ad Preview tool

If you're running a pay-per-click advertising campaign through Google AdWords, a little known tool that's provided by Google is their Ad Preview tool. This enables advertisers to view how their advert will appear for a search in the ranking results, without impacting on the overall impressions counted against the advert/s.

This can also mean that adverts will be seen in their 'raw' bid position, removing any additional ranking factors based on a user's click activity, or personalised search patterns. You can also insert additional parameters within the search string to display how the advert will be seen by users within a specific country, region or city.

This can be a good way of checking your standard advert positions that most users will see and it won't affect the data being collected for each keyword, plus none of the PPC adverts are clickable in the preview view. Try it out here.

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