Wednesday, 4 July 2007

Web marketing newsletter for July

The new issue of our monthly newsletter was published this week and contains a number of articles on some latest research results. The first assesses the effectiveness of search advertising in creating online sales and the role of brand awareness in this process. The second reviews the Internet advertising spend statistics for Australia in the first quarter of this year. We've also looked at the new search interface on Ask and how their changes are providing users with integrated search results for each query.

To view back issues of this newsletter you can see the archive by date or by subject. To subscribe to future editions, please complete the form at the bottom of this page.

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