Friday, 30 November 2007

New features added to Yahoo! Search Marketing

A number of new features have been announced by Yahoo! Search Marketing to help advertisers manage their PPC accounts.

Firstly, a 'Campaign Tune-Up' feature is being introduced which will automatically review the performance of an account and suggest ways to enhance its performance. This is, of course, a copy of Google's 'Campaign Optimizer' tool - which provides some variable results - and the new Yahoo! option has yet to be tested to see how it performs.

The second new feature is one that will save your preferences when viewing an account, so that this format is retained at the next log-in, including any column sorting preferences. This is a feature that should have perhaps been in place from launch, but it's good to see Yahoo! continuing to tweak their new system and respond to user requests.

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