Tuesday, 29 January 2008

Yahoo! offers PPC management guide

Yahoo! Search Marketing have published a guide to setting up and managing PPC campaigns on their 'new' system. Called the Smart Start Guide, this booklet is available to download in PDF format and can provide help to users who may be unfamiliar with Yahoo!'s PPC service and find the interface and options quite daunting.

The guide includes sections on navigating around the account, developing effective keywords, structuring ad groups, writing effective ads, understanding quality score issues, setting effective bid levels and tracking results. There's also a section on troubleshooting techniques, so a useful introduction for new advertisers using this option.

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