Friday, 28 March 2008

More about widgets

Following the post earlier this month which reported on the counter arguments for and against the use of widgets as a marketing tool, ClickZ published an article earlier this week with examples of how big brand companies have been using widgets and the challenges facing companies to make these small applications as success in the face of many now being available online.

The article also points out that, although some widget applications can be expensive to develop, cost shouldn't be the core factor and more important will be the idea and tailoring this concept to a company's own target audience. Widgets can serve a variety of marketing objectives, from site traffic and lead generation to awareness building. A number of recommended best practices that are listed include keeping ads under 40K size, limiting any animation to under 15 seconds, creating an easy-to-click outgoing link, and underlining the link so it stands out.

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