Yahoo! partners with Click Forensics
Now Yahoo! has taken a positive move to work with Click Forensics in a way that should benefit the PPC market as a whole. Yahoo! say that Click Forensics will act as an intermediary for advertisers and cooperate on specific advertiser issues when advertisers request help about potential click fraud events. Click Forensics will be able to provide Yahoo! with more information on behalf of the advertiser if there is a question about traffic quality, as well as any additional data that may help Yahoo! to update their traffic-quality measures.
There are likely to be some conflicts of interest in this arrangement, but a more open partnership between the 2 companies should be welcomed. Yahoo! have also announced that they will be make a Click Filter report available to advertisers, showing the number and percentage of clicks that have been discarded as 'fraudulent' - much the same as the report option currently available through Google AdWords.