Friday, 5 September 2008

Google's '10 Steps to Online Promotion'

Google have launched a new online tool in Australia called '10 Steps to Promote Your Business Online'. The new Flash website has subtle branding so that it doesn't appear to be a mainstream Google product and is mainly intended to be used as a promotional tool and guide for small businesses to introduce and encourage them to use Google AdWords to market their website.

It's a simple to use and cleverly designed site that helps to lead new online marketers through the process of setting up a marketing plan and an online marketing (PPC) campaign for their own specific business, all linked closely to Google's products and services. Users are led through the 10 steps with simple stages to read and input their own requirements, with the option to save their plans at any point (and therefore a good data collection tool for Google).

It can take some time to work through but can be a good starting point for small businesses who have little knowledge or experience of this sector and want the 'hand-holding' to develop a campaign for themselves.

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