Tuesday, 16 September 2008

LinkedIn introduces ad network

MediaPost reports that the business networking site, LinkedIn, is to launch its own advertising network to enable marketers to reach niche business sectors. This is part of their move to increase the 'monetization' of the site, now that it has built a membership of 24 million members, half of whom are based outside the US.

The article says that although LinkedIn currently runs some targeted advertising related to information that members publicly share in their profiles, this new network will help advertisers to focus on pre-defined audience segments such as corporate executives, small businesses and IT professionals. The non-personally identifiable data available to advertisers includes job function, seniority, company size, gender and geography.

LinkedIn is also reportedly planning on introducing foreign-language versions and expand into other international markets later this year, as well as developing a number of new mobile applications for users.

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