Monday, 22 December 2008

Local business search trends

A story by AdWeek reports on some latest research from the US into local business search behaviour. The survey by Knowledge Networks says that 77% of Americans turn to the print Yellow Pages and 48% said this is the source they use most often. Search engines were the runner-up, with 49% saying they use them to seek out a business or service, including 21% who use this source most often.

The only other resources to register in double digits in the survey were Internet Yellow Pages (36% / 13% most often), free or fee-based 411 services (30%, 8% most often) and newspapers (19%, 2% most often). However, for all the talk about people roaming the streets with mobile devices in hand as they seek stores and restaurants, just 5% of respondents included "mobile search" among their sources, including 1% who said it's the source they use most often.

Labels: ,


Post a Comment

Subscribe to Post Comments [Atom]

<< Home