Thursday, 19 February 2009

Email seen as core marketing tool

The MediaPost blog reports on some new research of more than 3,000 marketing executives in the US which asked them about their online advertising priorities for 2009. Just over 80% selected e-mail as a strong advertising performer, compared to 57% who chose search as the second leading performer. Amongst the other categories, 42% chose online display advertising as a strong performer, 23% selected social media and 9% chose mobile marketing.

In terms of advertising budgets for 2009, 58% expected to increase their spend on email marketing campaigns and 54% said the same for search marketing. 44% claimed to be targeting more spend in social media, whereas 35% would be cutting back on offline media and 22% would be reducing their spend on display advertising on the web.

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