Tuesday, 24 March 2009

Google adds algorithm enhancements

The Sydney Morning Herald covers the launch of a new enhancement to Google's search results pages which have been based on a technology developed by an Australian. The new feature adds other suggested search phrases at the bottom of the results for a particular term and developed from work completed by Ori Allon, a PhD student at the University of New South Wales who is now employed by Google and working in the US.

Google’s new search results claim to “better understand associations and concepts related to your search”, and therefore to deliver a more meaningful search experience. This is achieved by integrating a new technology into the Google search infrastructure which displays related terms based on these concepts and associations related to the original search query.

Whether many people notice these changes and start to use the suggested links will be interesting to see, but Google hopes it will further increase the usage and loyalty of users by creating the best possible search experience.

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