Tips for using Google AdWords and Analytics
The first article introduces the series of articles and provides links to a series of short videos on how to use Google Analytics. The second post looks at linking the AdWords and Analytics accounts and then how to track revenue generated by the PPC adverts.
The third blog article explains how to identify the keywords that lose money and how to calculate the ROI of a campaign. The final article covers ways to find the best keywords and ad positions that drive revenue.