Monday, 25 May 2009

Is there any mystery over Google's missing millions?

The Sydney Morning Herald has published a story about the apparently low revenues reported from Google's Australia business, despite the high estimated revenues being received from search advertising.

The article says that Google Australia booked just under $90 million for the year ending December 31 2008, according to documents filed with the Australian Securities and Investments Commission. However, Google is estimated to have received $800 million in revenue from AdWords advertisers across the country, based on IAB figures.

Not surprisingly, Google has refused to comment about the article and continues to keep the details of its revenue sources secret.However, as most AdWords advertisers in Australia know, the billings for their campaigns are channelled through the Google office in Eire, where the revenues are going to be lost amongst the wider European income streams and, as far as Google is concerned, protected from the prying eyes of journalists and, more importantly, competitors.

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