Friday, 12 June 2009

Bing shows early promise

Bloomberg reports that the search share of Microsoft's new search engine, Bing, rose to 11.1% in the first week of June. According to ComScore figures, this increase in the first week in operation was up from the 9.1% share in the US during the previous week. This is probably to be expected with the luanch publicity and advertising campaign as people try it out - no doubt promising news for Microsoft execs, but the real figures will need to be seen over a longer period of time to show that search habits can be changed.

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