Tuesday, 2 June 2009

Microsoft launches new 'Bing' search engine

After some weeks of speculation about the launch date - and name - for Microsoft's new search engine, the new tool, called Bing, has now appeared as the replacement for Live Search. This is undoubtedly a big event for Microsoft and touted as their last chance to really make an impact on Google's search dominance. It's supported by a US$100m advertising campaign that positions the search engine as a 'results' tool and hopes to get Google users to try it out and be impressed.

We will be looking in more detail at Bing in our next newsletter (July 09), but some early reviews from Search Engine Land provide a good background on this new search engine and how it compares to Google's results.

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