Tips for Online Reputation Management
As the author says, it’s important for companies to either have an employee who monitors and manages online reputation issues across all social channels, or that this work is outsourced to a specialist company to regularly monitor for negative commentary. Then, if any is found, action needs to be taken to combat it by researching the situation, deciding what action - if any - is required, and then to tackle the problem in the most effective manner.
In many cases, this can mean dealing with the problem head on and ideally to turn it around to be seen in a positive light. Some key areas to consider when dealing with your online reputation management are outlined, such as not to get defensive, and preferably to pre-empt any potential issues by developing a proactive customer service approach and to promote and share good news stories. This area is becoming more specialised and important for many companies now to help them tackle the social media marketplace.
Labels: reputation management