Tuesday, 23 June 2009

Yahoo! launches self-serve tool for display advertisers

Advertising Age reports on the new self-serve advertising product launched by Yahoo!. Called 'My Display Ads', this tool is intended to make it easier for local advertisers and existing search advertisers to try more display advertising on the web. This sort of tool is already provided by Google and Facebook, but Yahoo! has the advantage of a large display advertising inventory which it now wants to develop, including linking search advertisers with the benefits of running display ads at the same time to improve conversions.

Advertisers can choose pre-designed creative layouts from more than 800 display ad templates, or they can make their own by using the simple management tool or by uploading new designs. Ads can then be purchased on a cost-per-thousand impression basis or as part of a cost-per-click auction.

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