Thursday, 29 October 2009

Google's Promoted Videos available in Australia

In another new Google announcement, this time on the Google Australia blog, the launch of Promoted Videos provides a way for advertisers to place their video on related pages on YouTube and across the web. Like Google AdWords, this new service is an advertising program that anyone can use to help potential customers discover a relevant video.

Promoted Videos will help companies find a relevant audience wherever they are on the web, whether it's searching or watching videos on YouTube or browsing across Google's network of publisher sites. These video campaigns are targeted by keyword and priced on a cost-per-click basis. These campaigns can be purchased and managed directly in Google AdWords, where advertisers can place bids, select where the videos should appear (such as on relevant YouTube search results pages, video watch pages, and Google's publisher network), and set daily spending budgets.

Google's aim is to provide a single destination for the overall Google advertising management tools, as well as giving YouTube advertisers who are new to AdWords the access to additional campaign tools. There are also 'Call-to-Action overlays' in Promoted Videos, whereby advertisers will be able to add a clickable overlay to their videos, allowing them to drive viewers to a website off YouTube. This means that advertisers can track the performance of a video and whether viewers are converting into customers.

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