Wednesday, 2 December 2009

New developments from Google

Google remains very active in developing and introducing new products and features for various parts of its product range. On the main search side the Google Webmaster Blog has announced that in cases where webmasters indicate a country specification for a domain, this will be indicated in some search results within the green information line. These 'region tags' will be displayed against results where the location or relevancy of the listings may be unclear.

At the same time, Google's main blog has announced a new way of displaying image results. The new format for images to be displayed within the main Google search results will include one larger image and additional smaller images alongside, so that searchers can see more pictures than before.

Finally, another new feature that has been announced relates to Google Analytics, which now provides 'asynchronous tracking'. This is one of many enhancements being added to this service at the moment and the new code snippet can help to reduce webpage load time and also enables enhanced data collection and accuracy through the elimination of tracking errors from dependencies when the JavaScript hasn't fully loaded. The asynchronous tracking code is now in Beta and available to all Google Analytics users.

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