Web marketing newsletter published for January
As with the previous January newsletters, this issue attempts to predict what might happen over the next 12 months with the main trends that might be expected in web search and online marketing, as well as look back at the predictions we made a year ago.
The past year has seen some continuing product and service developments by Google, as well as the launch of Microsoft's Bing search engine and their acquisition of Yahoo's search service. The full launch of this combined search tool is likely to be one of the main developments in 2010, which should also bring advantages to web users and advertisers as Google and Microsoft compete for search share and advertising spend. In addition, the social networking scene can't be ignored, particularly the recent growth of Twitter, but 2010 will be a notable year in terms of how this media will be used and how it will be developed.
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