Web marketing newsletter published for February
This month's edition considers the new Personalised Search function from Google which was introduced with limited fanfare at the end of last year. However, the implications of this change for all searchers, as well as for search engine marketing, is notable and something that every web searcher should consider.
It also looks at Google's continuing developments in the mobile search ad advertising sector, led by the launch of their first mobile phone product during January, as well as other developments with the acquisition of AdMob and improved targeting with Google AdWords on mobile phone devices. Finally this issue of the newsletter considers the differences in reported data between Google AdWords and Google Analytics, and why these might occur.
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