Monday, 1 February 2010

Web marketing newsletter published for February

The latest issue of the monthly Web Search & Marketing newsletter has been published for February, covering some of the recent stories on web search and online marketing trends.

This month's edition considers the new Personalised Search function from Google which was introduced with limited fanfare at the end of last year. However, the implications of this change for all searchers, as well as for search engine marketing, is notable and something that every web searcher should consider.

It also looks at Google's continuing developments in the mobile search ad advertising sector, led by the launch of their first mobile phone product during January, as well as other developments with the acquisition of AdMob and improved targeting with Google AdWords on mobile phone devices. Finally this issue of the newsletter considers the differences in reported data between Google AdWords and Google Analytics, and why these might occur.

If you want to sign up for future issues of this newsletter, please do so by using the form at the bottom of this page. To view back issues of this regular newsletter you can see the archive by date or by subject.


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