Google's Matt Cutts has posted
a request on his blog asking for web users to submit link spam reports on websites that appear to be using 'spammy links'. The option to submit information about spam sites has been available for some years, but it appears that Google is now making a special effort to catch up, or get ahead, of the type of link spam techniques being used (such as paid links that pass PageRank, blog spammers, guestbook spammers), and so they want to combine manual reports with the new algorithms he says they are developing.
This request is likely to generate lots of submissions from website marketers that want to try to penalise websites that might be ranking ahead of them, although hopefully Google will mostly receive genuine submissions from users who know what they are looking for and will contribute to a 'clean up' of the search results!
Labels: google, links