Friday, 12 March 2010

Managing multi-regional websites

The Google Webmaster blog has posted an article about managing multi-regional websites. This covers many of the questions often raised by international companies who have developed, or want to develop, different country versions of their website, including in different languages. There can be a number of issues that need to be considered in these cases, including domain name structure, duplicated content and of course maintaining and updating content efficiently.

The Google post is a brief introduction to some of these issues and reviews the main issues to consider in planning the domain structure as well as the advantages and disadvantages of each approach. It reviews the geotargeting factors and how this can affect the visibility of websites on Google's regional results, as well as the best ways to deal with duplicate content.

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