Tuesday, 9 March 2010

Pandora and online business survival

The New York Times reports on the case of Pandora, the Internet radio station that has survived over 10 years of setbacks and barriers to grow the online business to the successful position it now holds. Having struggled to find investors, battling record labels over royalties and losing a large audience outside of the US due to publishing restrictions, Pandora is now attracting interest from investors and is considering to move to a public company status.

The article outlines the stages that Pandora has gone through to now be a profitable company with a bright future. It says that Pandora's success can be credited to perseverance and adaptability in the changing online market, with the support of an intensely loyal user base and a willingness to shift directions when it faced difficult times, changing from a business to consumer model, from subscription to free, and from computer to mobile (taking advantage of an iPhone app to stream Internet music to users).

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