Thursday, 1 April 2010

Web marketing newsletter published for April

The latest issue of the monthly Web Search & Marketing newsletter has been published for April, covering some of the recent stories on web search and online marketing trends.

This month's edition looks at the latest figures published by the Australian Internet Advertising Bureau which show a further growth in spend in 2009 - with a 9% year-on-year increase - demonstrating that this form of advertising continues to grow in popularity despite the impact of the global financial crisis on most other forms of advertising.

It also looks at Google's new AdWords Search Funnels reports and how these can be used to analyse conversions more closely than was previously possible through AdWords. Finally, this issue reviews how Google won a legal battle in Europe over AdWords trademark issues and how this could affect advertisers that are using trademarks in their search engine advertising campaigns.

If you want to sign up for future issues of this newsletter, please do so by using the form at the bottom of this page. To view back issues of this regular newsletter you can see the archive by date or by subject.



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