Web marketing newsletter published for April
This month's edition looks at the latest figures published by the Australian Internet Advertising Bureau which show a further growth in spend in 2009 - with a 9% year-on-year increase - demonstrating that this form of advertising continues to grow in popularity despite the impact of the global financial crisis on most other forms of advertising.
It also looks at Google's new AdWords Search Funnels reports and how these can be used to analyse conversions more closely than was previously possible through AdWords. Finally, this issue reviews how Google won a legal battle in Europe over AdWords trademark issues and how this could affect advertisers that are using trademarks in their search engine advertising campaigns.
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