Monday, 3 May 2010

Web marketing newsletter published for May

The latest issue of the monthly Web Search & Marketing newsletter has been published for May, covering some of the recent stories on web search and online marketing trends.

This month's edition looks at why Google's new service, "Google Places" is a renamed version of their Local Business Center. This has been done primarily to better connect Place Pages with the tool that enables business owners to manage their presence on Google, but also introduces some new services for companies to advertise their business to a local market.

It also looks at the announcement from Twitter about their new advertising scheme called 'Promoted Tweets'. Twitter is gradually rolling out this advertising to users and there are 10 initial advertisers taking part. Finally in this issue, there is a review of Google's announcement about their new Remarketing tool and how this allows companies to display tailored ads on sites throughout the Google content network.

If you want to sign up for future issues of this newsletter, please do so by using the form at the bottom of this page. To view back issues of this regular newsletter you can see the archive by date or by subject.


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