Web marketing newsletter published for June
This month's edition looks at the new broad match modifier feature that Google has added to their AdWords service, allowing PPC advertisers to bridge the gap between broad and 'phrase' match types when targeting search terms.
It also reports on the top 5 social media scams and the steps recipients can take to avoid them. Finally the newsletter reviews the updated design and layout of Google's search home page and results listings, plus some of the reactions to this.
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