Web marketing newsletter published for July
This month's edition looks at Google's recent launch of new AdWords reports in Google Analytics and how these allow users to measure what happens after people click on sponsored listings within the search results.
It also reviews how Microsoft's Bing search engine has made some progress in its first year in terms of search market share and what effect this has had upon Google's dominance. Finally the newsletter considers the new report formats in Google AdWords and, in particular, how the Impression Share data can be used to develop a pay-per-click advertising campaign.
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