Web marketing newsletter published for August
This month's edition looks at several new features that have been added to Google AdWords over the past month. Firstly, Ad Sitelinks which are designed to provide more entry points to a website and thereby increase the clickthrough rates from an AdWords listing. Then there is Google's new broad match modifier keyword targeting feature in AdWords which provides advertisers with a middle ground between broad and phrase match targeting.
Finally for this issue, it reviews how Yahoo! has begun testing search results with Microsoft, which will determine whether the search giants can launch their partnership later this year.
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