Friday, 3 September 2010

10 Years of Search Engine Marketing

Following on from our last post, we first launched the Web Marketing Workshop business 10 years ago this month in the UK. It was first called Web Search Workshop and focused on SEO strategies for business websites, but this business then became a subsidiary of the main Web Marketing Workshop business, which was expanded to cover the growing needs of marketing a website to drive visits, enquiries and sales.

Over the past 10 years, this business has grown in terms of the customers supported, the techniques implemented, and the opportunities being targeted on the web. The online landscape has changed quite considerably, as have the options and challenges facing business websites, not least of which is the higher level of competition and the more restricted focus of search marketing through Google.

We've listed some of the things that were happening 10 years ago this month and we're looking forward to the challenges of the next 10!

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