Automated Rules for Google AdWords
For example, Google provides some examples of when automated rules could be set up to perform the following tasks:
* Enable ads promoting a special offer late on a Sunday night when the offer goes live
* Automatically raise the bids to the first page CPC for all keywords in a campaign that contain the word ‘sale’
* Generate more traffic on peak shopping days by automatically increasing the daily budget on Mondays and decreasing it on Wednesdays
This last function has been something that's been required for some time and will enable more flexibility in managing campaigns and adjusting settings to suit the market or business requirements.
As usual with the introduction of significant new features, the automated rules are only available to US advertisers at the moment but are expected to be gradually rolled out over the coming months to other countries.
Labels: google adwords