Monday, 31 January 2011

Google algorithm change targets content spam

At the end of last week, Google's head of search quality Matt Cutts announced in his blog that the search engine has just implemented an algorithm change that is intended to "help drive spam levels even lower, including one change that primarily affects sites that copy others’ content and sites with low levels of original content."

The issue of 'content spam' and the increasing amount of this content that is 'clogging up' the search results has been rumbling on for some time and Google has been responsive to this criticism. Cutts says that the impact of the changes won't be that widely noticed with slightly over 2% of queries changing in some way, but that the net effect is that searchers are more likely to see the sites that wrote the original content rather than a site that scraped or copied the original site’s content.

There has been some amount of discussion forum and blog comment over the past few days about these changes and the impact they are having, but for most sites it should be minimal, or if anything, a positive change that rewards original content.

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