Thursday, 6 January 2011

Yahoo7 to take Bing search results this month

Yahoo7 in Australia has sent out an announcement regarding the integration of Microsoft's Bing search results, which has already taken place in the US at the end of 2010. In the email, Yahoo7 says:

"As you may know, we are working closely with Microsoft to implement our global search alliance. Now that we've transitioned Yahoo!'s organic and paid search technologies to Microsoft's platforms in the U.S. and Canada, we are ready to begin these transitions around the world as well.

In Australia, we expect to transition Yahoo!7's organic search results (the non-paid listings found on the main body of the page) to Microsoft during January 2011.

While no action is required on your part for the organic search transition, if organic search results are an important source of referrals to your website, you'll want to make sure that you're prepared for this change:

* Compare your organic search rankings on Yahoo!7 Search and Bing for the keywords that drive your business, to help determine any potential impact to your traffic and sales
* Decide if you'd like to modify your paid search campaigns to compensate for any changes in organic referrals that you anticipate
* Review the Bing webmaster tools and optimize your website for the Bing crawler, to help ensure your site is prominently listed in both Yahoo!7 and Bing organic search results.

For more specifics on the organic search transition, please read the Organic Search Transition FAQs."

The email also says that the transition of the paid search services to Microsoft technology is scheduled to take place in the second half of 2011. It is hoped that the new platform will be more user-friendly than the existing Yahoo! one, and that it will help to give advertisers a more effective alternative to just focusing on Google AdWords.

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