Web marketing newsletter published for February
This month begins a two-part look at Google Places and why this is an important feature for a business, particularly those targeting a local market. This issue covers the process of claiming or adding a business listing, and the verification process, while next month will look at the optimisation of the listing to add information for users and search engines.
This month's newsletter also reviews two of the leading news stories from the search market in the past month - firstly, the introduction of Bing's search results on the Yahoo search engine, and also the surprise appointment of Google's co-founder, Larry Page, as the new CEO of the business.
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