Web marketing newsletter published for March
This month's newsletter concludes a two-part look at Google Places and why this is an important feature for a business, particularly those targeting a local market. Following last month's review about claiming a listing, this issue covers the process of optimising a business listing and how to see the way that searchers view and act upon the listing.
This newsletter also covers 2 of the leading news stories from the search market in the past month - firstly, Google's accusation of Microsoft's cheating, and also the alleged black hat SEO techniques used by JC Penney in the US, which resulted in a Google ranking penalty.
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