Tuesday, 1 March 2011

Web marketing newsletter published for March

The latest issue of our monthly Web Search & Marketing newsletter has been published for March.

This month's newsletter concludes a two-part look at Google Places and why this is an important feature for a business, particularly those targeting a local market. Following last month's review about claiming a listing, this issue covers the process of optimising a business listing and how to see the way that searchers view and act upon the listing.

This newsletter also covers 2 of the leading news stories from the search market in the past month - firstly, Google's accusation of Microsoft's cheating, and also the alleged black hat SEO techniques used by JC Penney in the US, which resulted in a Google ranking penalty.

If you want to sign up for future issues of this newsletter, please do so by using the form at the bottom of this page. To view back issues of this regular newsletter you can see the archive by date or by subject.



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